What is search engine optimisation?
Search Engine Optimisation more commonly referred to as SEO, combines a number of techniques, strategies and tactics which are designed to help a website increase the number of visitors to that site by obtaining a high-ranking placement on the search engine results page (SERPs) such as Google, Yahoo and Bing.
Why SEO? It tells potential customers you exist!
The reasons for SEO are simple.
- 61% of people research brand specific products online prior to purchase.
- 44% of shoppers begin their window shopping online.
You might be online, but if you are not being found, there is no point in being online! SEO is a pivotal ingredient for success in the online world if a website intends on becoming a successful and fruitful business venture. Every business everywhere, even charities, sell either information, services or products. Effective SEO provides the required exposure to get found, in a budget-friendly fashion.
Increased conversion rates
The aim of your website is to get people to do what you want them to do. Whether that is sending your business an email, subscribing to a newsletter, purchasing a product or referring your site to their family and friends, SEO, can help to achieve this through targeted marketing. SEO facilities targeted marketing as it helps to match up potential customers search queries on search engines to similar content on your website. With good content on your company website, a potential customer on a search engine, can become an actual customer, instantly.
Increase the visibility of your brand
If you search for your competitor and they are at the top of Google’s search result on page 1, but you are on page 7, there is a reason for this. Your competitor has discovered SEO and you have not. Search engines have bots which crawl websites every hour of the day looking for and cataloguing keywords which will help Google to deliver better search results to the person who is inputting the search query.
Effective SEO will benefit a business in the following ways:
- Improve the online experience for your customers
- Inexpensive when compared to offline marketing techniques
- An optimised website helps the download page times. This will have a positive impact on user experience.
- With effective SEO techniques, your website will be visible online for as long as it remains online.
- Reduce advertising costs
- Create an stronger online presence
Contact our SEO experts to find out how we can help get you get your business found.