Logos are the visual representation of any company, big or small. Logos are your brand and represent you and your company when there is no staff member present to do so.
But have you ever wondered why The Ford logo is blue, while You Tube is predominantly red? The answer to this is colour psychology. Wikipedia states that colour psychology is, “is the study of colour as a determinant of human behaviour”. Blue for example, creates a feeling of calm and trust – which is what Ford want you feel when you see their blue Ford Logo and as you drive their car. Red inspires passion, trust and love. Ideal for those tear jerking videos we have all seen on YouTube.
Take a look at the infographic below which offers some fascinating insights into colours and consumer behaviour.
